Chick-fil-A doesn't just sell fried-chicken, they sell an experience. It is one of the few fast food restaurants that offer a unique dining experience, with decent quality food and very friendly/attentive staff members. Some argue the "cult-like" following is due to the peanut oil, others prefer the cleanliness, and die hard fans just recognize the importance of tradiiton, with the franchise being closed on Sundays; it doesn't matter, from the friendly staff members that clean tables to the mints that are provided upon exit, Chick-fil-A is the golden standard in the fast food industry. Jess and I are avid Chick-fil-A fans and since we have been on "no-meat" diets since Mardi-Gras, we have missed Chick-fil-A quite a bit. Next week, we will turn our "no-meat" diet into a "low-meat" diet by returning to Chick-fil-A on June 4 for a their new Spicy Chicken Sandwich. Although perhaps not the most romantic date we've been on, it will rid us of our Chick-fil-A "void" and we will get a discounted meal as well.
No matter which way you slice it, the reservation only free spicy chicken sandwich makes for a great marketing campaign. Make your reservation @ http://www.getspicychicken.com/
Finally, the experience brought by Chick-fil-A doesn't just promote Jess and I as avid fans, but an entire "following". YouTube videos such as the one below are just a small indication.
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